BOOMERANG CLASSROOM

Our Why

The tools we put in classrooms should reflect the best of teaching.

Trust, judgment, and care. That is the standard. Everything we build is measured against it.

Painterly illustration of a teacher and a high school student leaning over a paper together at a desk, the teacher pointing at a passage with a pen, warm sunlight from a window on the left.

“I built Boomerang Classroom because the tools we put in classrooms should reflect the best of teaching — trust, judgment, and care.”

Drew Snow, Founder & CEO
The Return Arc — a multi-color brushstroke loop in blue, purple, red, orange, and green, with the words 'The Return Arc' in the center.

Our visual language

The Return Arc.

Our return arc represents momentum, growth, and the continuous cycle of learning — the idea that everything in school comes back to what matters most: the student.

Our principles

What we will and will not build.

These are the convictions that decide what makes it into a Boomerang product — and just as importantly, what doesn’t.

  1. Teacher judgment is the product.

    Software supports it. Software does not replace it. Every screen, signal, and shortcut exists to give the teacher more room to teach — not less.

  2. Student work belongs to the student.

    It is not training data for us or anyone else. Drafts, reflections, and growth stay with the student and the school — never sold, never mined, never repurposed.

  3. Structure should protect freedom.

    Not erase it. The workflow belongs to the student first. We design routines that hold the line where it matters and step back everywhere else.

  4. Conversation before consequence.

    Signals are information for a teacher, not automatic flags. Nothing in a Boomerang product writes a referral, fires off a punishment, or pre-judges a student.

  5. Privacy by design.

    Minimal data. FERPA-aware. No third-party trackers in student flows. We collect the least we can to do the job, and we tell you exactly what that is.

  6. Non-generative AI only.

    No student-facing essay generation. Ever. AI may help a teacher with their own workflow, but it will never write a student’s thinking for them.